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CalvinBall allows our team to focus more on strategy and critical decision-making, while routine tasks are streamlined. It has helped improve efficiency and create space for more high-value, creative work.
Jessica Lo
Vice President
AI DecisionIntelligencefor Consumer Brands.
From Data Chaos to Winning Decisions that drive profit and growth — across Sales, Marketing, E-Commerce, Promos, Media, and Supply Chain.
7:15 AM · Auto-generated report
Brief anything
Brief: Executive summaries, distilled in seconds
| Metric | Actual | YoY Δ | Status |
|---|---|---|---|
| Net Revenue | $87.4M | −4.2% | |
| Value Share | 7.8% | −80 bps | |
| HH Penetration | 14.2% | −1.2 pts |
The Gap: We are pacing $3.7M behind plan this month.
The Root: This isn't a national slump—it's a Midwest "structural break." Starbucks expanded promo depth at Kroger, triggering a 1.2pt drop in our household penetration.
The Risk: Brand health (NPS/Repeat) softened before the sales did. If we don't defend the April 22 Kroger Review, we risk losing 80 ACV points and doubling this decline in Q2.
Anytime · Ask anything about your data
Ask anything
Ask: Deterministic answers, delivered instantly
User Asked
"Why is Midwest so much worse than national?"
The Analysis
Concentration: The Midwest is 4.7x worse than the national average.
The Culprits: Kansas City & Detroit account for 50%+ of the total gap.
SKU Bleed: 93% of the dollar loss is tied to just three SKUs: Dark Roast, Ground Medium, and Decaf.
Critical Insight
This isn't just "lost sales"—it's "lost shelf." We've crossed the $12.49 price elasticity threshold. Above this price, volume collapses. Most of this bleed is commercially recoverable if we adjust pricing within 14 days.
Deterministic RCA
Why anything
Why: Performance gaps, decoded with clarity
Loss Tree
Midwest Value Share −140 bps
Fully reconciled
Midwest−140
Kansas City−4532%
Kroger−22
Walmart−15
Hy-Vee−8delist
Detroit−3324%
Kroger−16
Meijer−12delist
Walmart−5
St. Louis−2518%
Minneapolis−2014%
Cincinnati−1712%
Key Findings
Recommended Strike Plan:
- Price Reset: Immediately drop Dark Roast 12oz to $11.99 in KC/Detroit.
- Shelf Defense: Deploy the "Kroger Defense Kit" to the sales team by 4/11.
- Relist: Automated outreach to Hy-Vee buyers to reactivate Decaf 12oz.
Leading indicators · Updated live
Signal anything
Signal: Proactive alerts, surfaced in advance
Early Warning System
3 Active Signals Detected
Action required
Unilever
LVMH
Colgate
Wings
Mayora
Godrej
ITC
Tropical General Investments Group
TGI Group
Unilever
LVMH
Colgate
Wings
Mayora
Godrej
ITC
Tropical General Investments Group
TGI Group
Unilever
LVMH
Colgate
Wings
Mayora
Godrej
ITC
Tropical General Investments Group
TGI Group
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Francois Walewski
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Jakarta, Indonesia
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MAYORA
Dubai, UAE
Dharnesh Gordhon
Ex Chief Executive Officer
NESTLE
New York, USA
Sonika Malhotra
President & GM Americas
MAKE UP FOR EVER (LVMH)
Paris, France
Antoine De Carbonel
Ex Chief Commercial Officer
GOJEK
Geneva, Switzerland
Vittoria Gambirasi
Managing Director
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Singapore
Christoper Smith
Founder
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Santiago, Chile
Francois Walewski
Ex Director and Growth Officer
BACARDI
Jakarta, Indonesia
Ricky Afrianto
Global Marketing Director
MAYORA
Dubai, UAE
Dharnesh Gordhon
Ex Chief Executive Officer
NESTLE
New York, USA
Sonika Malhotra
President & GM Americas
MAKE UP FOR EVER (LVMH)
Paris, France
Antoine De Carbonel
Ex Chief Commercial Officer
GOJEK
Geneva, Switzerland
Vittoria Gambirasi
Managing Director
BRANDHACK.AI AND EX NESTLE
Singapore
Christoper Smith
Founder
ROCK PAPER SCISSORS
Santiago, Chile
Francois Walewski
Ex Director and Growth Officer
BACARDI
Jakarta, Indonesia
Ricky Afrianto
Global Marketing Director
MAYORA
Dubai, UAE
Dharnesh Gordhon
Ex Chief Executive Officer
NESTLE
New York, USA
Sonika Malhotra
President & GM Americas
MAKE UP FOR EVER (LVMH)
Paris, France
Antoine De Carbonel
Ex Chief Commercial Officer
GOJEK
Geneva, Switzerland
Vittoria Gambirasi
Managing Director
BRANDHACK.AI AND EX NESTLE
Singapore
Christoper Smith
Founder
ROCK PAPER SCISSORS
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